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For our Media/Visual Literacy project we will be focusing on the Volkswagen commercial with the little kid dressed as Darth Vader that played during the Super Bowl.

Media/Visual Project Focused Questions and Overall Plan

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· What do we know about the effects of the visual media?  How might different people interpret the message differently? ======

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· Is it possible, that more or less the media direct every people’s life? If it is true, isn’t it frightful? ======

· Can the visual media give good example for young people?
How does this commercial appeal to men versus women? What is the overall message? What does it say about the product? What is the purpose in using the child? What message does this send? Why did they use Star Wars? What kind of people does this appeal to?

**Brooke ****: examine the high-level objectives of the commercial? ** (to inform, to persuade, to educate, to call to action, to entertain, to shock) Was the media objective? Why or why not? What is overall message?

**Kristen: ** examine who is the intended (primary) target audience? How do you know? Is there another (secondary) audience? What does the message say about the product and why did they used Star Wars.

**Morgan: ** will be focusing her research and thought on how the commercial appeals to men versus women and what message the child sends.

We will all do our separate research and come up with some tentative answers to these questions by March 2nd. After that we will collaboratively talk about the answers and come up with some jointly. We will start working on the paper and have a rough draft completed by March 9th. We will also start working on our blog for the project and have it finished by March 12th. We will complete the final draft of the paper before the due date.

Progress Report: Thus far our group members have worked individually on our questions that are assigned next to our names. We met after class on Monday to look everything over and make sure everyone understands their assignment and to make sure we all agree on what we are doing. We will collaborate our findings on our individual research and begin to form our paper.

It looks like you all are managing this well and progressing nicely with your work. Please don't hesitate to contact me if you have any questions or need any help.